Much in the same way headshots represent people, commercial photography represents products. Providing the viewer similar insights – skills, benefits, intents, abilities, and “personality” about the brand or product. How can a rare bottle of wine, luxury car, elegant hotel room, exquisite piece of jewellery or even simple paperclip – be properly lit, shot from the best angle, and accurately styled to best showcased.
“A professional photograph can turn those milliseconds into minutes.” All of this in combination with the understanding of the bigger picture; of what can’t be spoken, smelled or touched but needs to be portrayed through the image. In our fast paced visual world you have milliseconds to capture attention. A professional photograph can turn those milliseconds into minutes. My goal is to create imagery that leaps off the page and ignites the viewers’ imagination.
What’s your next project?